What is Goava?

Goava is an AI-powered B2B sales prospecting platform built for Nordic markets. It combines company data, financial insights, news monitoring, and machine learning to help sales teams discover, qualify, and engage the right prospects — faster.

What Goava does

Discovers prospects — Goava maintains a database of millions of Nordic companies. Use segments to filter and find companies that match your ideal customer profile.
Scores and ranks companies — The Goava Score uses your Ideal Customer Profile (ICP) to rank prospects by fit, so your team focuses on the highest-potential opportunities first.
Tracks company intelligence — Monitor financials, news, recruitment activity, web presence, and key contacts for every company in your pipeline.
Automates prospecting — The AI Prospecting Agent finds and qualifies prospects on your behalf, delivering curated picks to your CRM or lists on a schedule.
Integrates with your CRM — Export companies and contacts directly to your CRM, with smart contact export and research agent automation.

Who uses Goava

Goava is designed for B2B sales teams, business development representatives, and account executives who sell into Nordic markets (Sweden, Denmark, Norway, and Finland). It’s especially useful for teams that need to:

Build pipeline from scratch in new markets
Identify companies that match a specific profile
Stay informed about prospects with real-time company data
Automate repetitive prospecting tasks

Core concepts

Segments — Filtered views of the company database, powered by your ICP. Think of them as smart, always-up-to-date prospect lists.
Ideal Customer Profiles (ICPs) — Statistical models built from your existing customers that determine how prospects are scored and ranked.
Lists — Manual or curated collections of companies you can share with your team.
Goava Score — A relevance score assigned to each company based on how well it matches your ICP.
Company Dashboard — A detailed view of any company with tabs for overview, news, financials, web, people, and recruitments.

Learn more in Key Concepts or jump to the Quick Start Guide.